FOR IMMEDIATE RELEASE

February 28, 2007
Contact: Rich Sierra, Richard Sierra & Associates, PA
954.757.1919
Rich@BusinessLawyer.biz
http://businesslawyer.biz/

Allison Nazarian, Get It In Writing, Inc.
561.989.8555
ANazarian@GetItInWriting.biz
http://www.getitinwriting.biz/

SMALL BUSINESS WEBSITES CAN BE BIG MONEY-MAKERS
Attorneys and Business Owners Invited to Learn Most Effective Route
to New Customers, Increased Business, Better Bottom Line

SOUTH FLORIDA --- Small businesses and law practices looking to market themselves online are more likely than not missing out on huge opportunities to garner new clients.

“Lawyers and business owners who market on the Internet aren’t just doing the ‘in’ thing,” explained Rich Sierra, principal of Richard Sierra & Associates, PA, “they’re grabbing the very real opportunity to attract new clients and increase their billings substantially.” Sierra adds for his legal colleagues, “Today’s client – the one who finds you on the web and establishes a relationship – could be tomorrow’s Microsoft.”

Helping fellow lawyers explore the potential of the Internet comes naturally for Sierra, who founded and managed his own Internet marketing firm, Healthcare Recruitment On Line, Inc.

Now Sierra and Copywriting/Marketing Expert Allison Nazarian, founder and president of Get It In Writing, Inc., have teamed up to share their know-how with both the legal community and business owners through two seminars, Internet Marketing for Lawyers and Internet Marketing for Small Businesses, both designed to educate both groups on how to promote their businesses and practices on the web.

“People don’t read information on a website in the same way as they read printed material,” advises Nazarian. “When we write for the web, we know how to guide visitors in a way that prompts a more qualified and immediate response. Web writers move readers along, not unlike a legal brief or argument.” She added that anyone promoting their business on the web or even considering doing so will want to learn, among other things, what words are “musts” for web copy.

Nazarian points out that there is difference between the website of a smaller business and that of a huge corporation.

“Written professionally and on-target, a website can inform and serve existing clients while attracting new clients,” she explains. Nazarian’s portion of the seminar will convey how to develop and write copy that brings in more client calls and e-mails.

Sierra and Nazarian will present the first two in their series of seminars on Thursday, April 26, 2007 at The Renaissance Fort Lauderdale-Plantation Hotel in Plantation.

The morning session, Internet Marketing for Lawyers, begins with an 8:00 a.m. registration. The afternoon session, Internet Marketing for Small Businesses (lawyers also welcome), kicks off with registration at 1:00 p.m. Each seminar is three hours long.

Sierra will focus on how to promote solo and small legal practices online, and will also cover material on search engines/organic pages, pay per click sites and legal directories. “Our objective,” says Sierra, “is to give fellow businesspeople implementable ‘secrets’ to promoting their services and goods online through online marketing initiatives that work. Our goal is for attendees to make informed site design improvements, drive targeted traffic and increase conversions and profits.”

Those interested in attending are encouraged to sign up prior to March 30 to receive the Early Registration price of $199 per session. After April 1, the price per session will increase to $225.

To register online or to download a registration form for mailing/faxing: GetItInWriting.biz .

About Richard Sierra & Associates, PA: Since 2004, Richard Sierra, principal of Richard Sierra & Associates, PA, has been providing exceptional legal services to small businesses located in Florida. Whether it is a document review, breach of contract dispute, buying or selling your business, protecting your trademark or any of the many issues that you face as a business owner, our firm would like to become your “in-house counsel,” the people you call when a question or issue arises. View the firm online at: www.BusinessLawyer.biz.

About Get It In Writing, Inc: Since 2001, Get It In Writing, Inc. has been a leader in developing the messages, words and ideas of business-to-business (B2B) and business-to-consumer (B2C) communications. The firm, which has built a solid reputation as a trusted and indispensable resource for professionals in marketing, advertising, sales, graphic design, web development, public relations, branding and consulting, helps clients harness the power of words to communicate, sell, inform, educate and publicize. For information, free resources and/or to buy services online, visit www.GetItInWriting.biz.